¡AGITPOP! Press is an artist book collaboration between artist Johannah Herr and writer Cara Marsh Sheffler.

Since 2020, the two have collaborated on seven book projects: Domestic Terrorism, The Banana Republican Recipe Book, I Have Seen the Future: Official Guide, White Flight!, Collateral Magic, Superpower Super Tarot!, and Scorched Earth Tiki. Each book subverts the form of the propaganda it investigates, whether a Sears catalog, a recipe book, a World’s Fair Guide, or an advertising booklet.

Collectively, this body of work focuses on how the US government colluded with corporate America to blur the lines between military, political, and cultural conquest in the creation of the so-called American Century. Our publications aim to reveal how US history has been advertised to the world, and to portray American decline as what it unavoidably is: a consumer experience.

In 2026, together as ¡AGITPOP! Press, Herr and Sheffler were named NYSCA/NYFA Artist Fellows.¡

AGITPOP! publications are for sale at bookstores and galleries including McNally Jackson, Printed Matter, Perrotin, After 8, The Hole, Mast, Skylight, and Karma. These titles have been acquired by the Bibliothèque Kandinsky at the Centre Pompidou, the British Museum, the University of Miami, and the Clark Art Institute, among other libraries and collections. ¡AGITPOP!'s work has been featured by art fairs including NADA, Frieze, EXPO CHICAGO, the LA Art Book Fair, the New York Art Book Fair, Material, The Paris Ass Bookfair, Offprint, and SPRING/BREAK. I Have Seen the Future: Official Guide, received a positive review in The New York Times.

Their riff on a midcentury suburban circular, White Flight!, was published by CUNY and featured for four months at BMCC’s Shirley Fiterman Art Center in 2023. Herr and Sheffler presented at the inaugural bell hooks center Symposium at Berea College. In May, 2025 they gave a lecture-presentation of their entire body of work at the Palais de Tokyo.

¡AGITPOP! titles are distributed by Antenne.